The Capacity to Care: Designing Social Technology for Sustained Engagement With Societal Challenges
JaeWon Kim, Lindsay Popowski, Louisa Conwill, Elizabeth `Lizzie' Li, Meryl Ye + 10 more
TLDR
This paper explores how social media design hinders sustained engagement with societal challenges and proposes designs for 'sustainable care'.
Key contributions
- Examines how social technology design impacts sustained engagement with societal challenges.
- Applies Tronto's care ethics to understand why caring at scale is difficult on social media.
- Highlights how current social media amplifies awareness but fails to support meaningful action.
- Proposes design directions for "sustainable care" to prevent user burnout and foster long-term engagement.
Why it matters
Social media often leads to distress and disengagement from societal challenges. This paper critically examines how platform design hinders sustained, meaningful action, offering a framework and design directions for "sustainable care" to prevent user burnout.
Original Abstract
People care about climate change, injustice, and humanitarian crises. The challenge is not apathy but capacity: sustained engagement with large-scale problems is psychologically costly, and social media architecture often amplifies awareness while providing few pathways to meaningful action. The result is rising distress, overwhelm, and disengagement -- particularly among young people who encounter global suffering through platforms designed for attention capture rather than constructive response. This workshop examines how social technology design shapes the conditions for sustained engagement with societal challenges. Drawing on Tronto's care ethics framework and research in moral psychology and platform studies, we ask why caring at scale is difficult and how social media can both exacerbate and potentially mitigate this difficulty. Tronto's framework shows that good care requires more than awareness: it demands responsibility, competence, and community. Dominant social media architectures stall the caring process at its earliest phase. We invite researchers and designers to identify platform designs that deplete or support the capacity to care, and to develop design directions for \textit{sustainable care}: engagement that people can maintain over time without burning out.
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