From Chatbots to Confidants: A Cross-Cultural Study of LLM Adoption for Emotional Support
Natalia Amat-Lefort, Mert Yazan, Amanda Cercas Curry, Flor Miriam Plaza-del-Arco
TLDR
This cross-cultural study of 4,641 users across seven countries reveals varied LLM emotional support adoption and perception drivers.
Key contributions
- LLM emotional support adoption varies significantly (20-59%) across 7 countries.
- Age (25-44), religion, marriage, and high socioeconomic status predict positive perceptions.
- English-speaking countries show more positive LLM perceptions than Continental Europe.
- Users primarily seek help for loneliness, stress, and mental health struggles.
Why it matters
This paper provides the first large-scale cross-cultural insights into LLM emotional support use, highlighting key demographic and cultural factors. Its findings are crucial for developing ethical, safe, and culturally sensitive AI systems for mental well-being.
Original Abstract
Large Language Models (LLMs) are increasingly used not only for instrumental tasks, but as always-available and non-judgmental confidants for emotional support. Yet what drives adoption and how users perceive emotional support interactions across countries remains unknown. To address this gap, we present the first large-scale cross-cultural study of LLM use for emotional support, surveying 4,641 participants across seven countries (USA, UK, Germany, France, Spain, Italy, and The Netherlands). Our results show that adoption rates vary dramatically across countries (from 20% to 59%). Using mixed models that separate cultural effects from demographic composition, we find that: Being aged 25-44, religious, married, and of higher socioeconomic status are predictors of positive perceptions (trust, usage, perceived benefits), with socioeconomic status being the strongest. English-speaking countries consistently show more positive perceptions than Continental European countries. We further collect a corpus of 731 real multilingual prompts from user interactions, showing that users mainly seek help for loneliness, stress, relationship conflicts, and mental health struggles. Our findings reveal that LLM emotional support use is shaped by a complex sociotechnical landscape and call for a broader research agenda examining how these systems can be developed, deployed, and governed to ensure safe and informed access.
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