A Cross-Country Evaluation of Sentiment Toward Digital Payment Systems in Africa
Isabel Agadagba, Triphonia Kilasara, Takudzwa Tarutira, Noah Shumba, Nicolas Christin + 6 more
TLDR
A cross-country study in Africa reveals user tradeoffs and a trust paradox in selecting diverse digital payment systems.
Key contributions
- Users in Africa balance utility, privacy, and security when choosing digital payment systems.
- A "trust paradox" exists: users trust governments for scam protection but not for system reliability.
- People use multiple payment systems, selecting platforms based on payment type, finances, security, and trust.
Why it matters
This paper fills a critical gap by explaining user choices and tradeoffs across diverse digital payment categories in Africa. Its findings offer crucial insights for regulators and designers to build more trusted and user-centric payment systems.
Original Abstract
Digital payment systems have become a cornerstone of consumer finance in Africa. Prominent payment categories include money transfer applications, mobile money, cryptocurrencies, stablecoins, and central bank digital currencies (CBDCs). While there are studies exploring how and why people use individual digital payment systems (both in Africa and beyond), we lack a good understanding of why people choose between different categories of payment systems, and how they view the tradeoffs between different categories. We conducted qualitative interviews in three African countries -- Nigeria, Tanzania, and Zimbabwe -- to understand how and why people use various payment systems, and what influenced them to start using these systems. Our study highlights several notable findings regarding tradeoffs between perceived utility, privacy, and security. For example, many users trust government issuers to protect them from scams, but they do not trust those same institutions to build reliable systems and products or prioritize customer satisfaction. We also find that most users have accounts on multiple payment systems, and conduct a complex selection process using different platforms for different types of payments. This selection process is driven in part by financial considerations, but also by security, privacy, and trust preferences. Our findings suggest compelling directions for regulators and the research community to design systems that balance users' trust and utility needs.
📬 Weekly AI Paper Digest
Get the top 10 AI/ML arXiv papers from the week — summarized, scored, and delivered to your inbox every Monday.